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Get A Free QuoteGoogle is a leading search engine trusted by millions of people across the globe. An emphasis on its user experience is its secret for that, and its algorithm updates are the way to keep that up. That being said, we get clarity that every update of the search giant surrounds the user experience.
As a business, you rely on Google to reach the audience, get traffic, and become a top search result. And the algorithm updates of the search engine can play a major role in your online success.
Google introduced very few algorithm updates in its initial years, but it has risen to thousands of updates yearly. Though some of them are small, many of them can majorly impact the search engine result pages.
Considering the importance of staying updated with the algorithm updates, let this post take you to the ones that came in 2022.
As Google can not manually look for the response to a search query, it leverages integrated algorithms to deliver the result. And search algorithms are the ranking factors which Google needs to sort the website showing on the search engine result pages. These algorithms are ranking factors which help decide if a website is providing relevant information. They allow search engines to know if a specific page delivers the correct information.
A reason behind the constant improvements to the updates is that Google wants its searchers to receive the best result possible. In this blog, you will further learn about the updates that Google introduced in 2022.
The goal of Google's product review update is to give high-quality review content above the alluring information. The search engine will promote them in its rankings, making way for users to reach value-adding content. The search giant is not penalising the thin content with its recent update. It simply aims at rewarding the reviews with better review content with their rankings. This update is meant for the product review content only and not affecting other ones.
A core update brings a change to several parts of the algorithm of Google. Though clarity on the impact of the core update on SERPs in different languages has not been received, it is said to be less influential than the other ones introduced previously. Though rank volatility was seen in some areas, it was still seen as weaker compared to the ones in the past.
The helpful content update on August 25 primarily targets the content focusing on reaching higher rankings over helping/informing people. It aims to help its searchers with finding valuable or helpful content. The new algorithm focuses on demoting the websites that just emphasise the rank and provide no value. No specific niche is being targeted under this update. However, it may impact content that is related to tech, shopping, arts and entertainment, and online education material.
The product review update that came on July 27 is the fourth version of this update. Before this, the previous updates were launched on April 8, 2021, December 1, 2021, and March 23 2022. The purpose of the 27th July update is to bring valuable content above all. Talking of what makes it different from the other ones, this update has brought no particular change to its ranking criteria. These changes are minor changes which appear to refresh the algorithm. However, this doesn't change the fact that SEOs need to prioritise the user's point of view for these updates.
The core update introduced on May 25, 2022, brought volatility to many websites early only.
This update has also influenced many tracking tools, as they received volatility on SERPs. This update is meant to influence the websites in all languages and regions. It has also impacted many features, including feature snippets, Google discover, and many others. After this update, the Interesting Finds feature on SERPs has also disappeared.
The purpose of product reviews update is to reward high-quality content with original research written by experts better. On March 23, it launched its third update, which strengthens the previous two updates for product reviews.
The criteria that hold the most importance in this review include in-depth details, such as drawbacks or benefits of the product. Information outside what's being provided by the manufacturer, such as audio, and links to the reviewer's experience, can be valuable. You also need to include features that help the product stand out.
The page experience update for desktop is an addition to the algorithm that came in the 2021's in summers in the mobile update. Google will now focus on certain factors that were not evaluated for the website in the desktop's results. A website that does good on mobile search results will perform equally well on the desktop as well.
Apart from the need to be mobile-friendly, this update will comprise all the signals from the update's mobile version. However, the other set of criteria will remain the same. These will include HTTPS Security, First Input Delay, Largest Contentful Paint (LCP), Cumulative Layout Shift, and Absence of Intrusive Interstitials. Google has also asked not to expect any sudden change with this update.
In this post, you have become familiar with the major updates Google brought in the year 2022. From updates for the product review to page experience on the desktop, it has stressed high-quality content. All the other factors that the search engine wants to cover focus around improving the user experience. At Rank The Page, these factors are one of the major points in our checklist. We understand the importance of keeping up with the standards set by Google. Considering that, we are always updated with algorithm updates and other industry trends.
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